Nucci Reyo recently launched the first non-profit music label in the history of the industry called The White Flag Movement. The idea stemmed from Nucci Reyo’s passion to combat the impact that being exposed to negative music and violent themes has on communities at large. All of the music, concerts, and merchandise from The White Flag Movement will be free to the public. In conjunction with Universal Records, The White Flag Movement has secured a distribution deal that will allow the music to be “purchased” in stores and online at no cost to the consumer.
To kick things off, the first song released under the new imprint is titled “Follow Me,” which repurposes Aly-Us’ 1996 single of the same name.