‘Cliches/ Keep Up’ are a pair of short stripped back tracks, they invite the listener into Lo Village’s world, full of gently conscious bars and intertextual references that will keep any hip hop fans on their toes. Today they’re premiering the video for ‘Cliches’ and ‘Keep Up’ on Notion, expanding that world and showcasing the group’s aesthetic talents alongside their music ones.
Directed by Marleaux Desire, the video for ‘Cliches’ introduces the group while running through a string of hip hop cliches, using bars from iconic rappers such as Ice Cube as dictionary definitions for each. The video for ‘Keep Up’ follows the events of ‘Cliches’ bringing all three members of the group together, with Ama coming through with a near flawless verse on the ‘Male-Dominated world’. Speaking about the video Kane said “The group was going through a lot and these were a couple of the tracks that were created during that time. We really wanted to use vibrant colors and classic themes to get our point across in this video and I think that was conveyed clearly.”
By 2015, Kayne and Charles Tyler had formed the hip-hop/R&B group now known as Lo Village, based out of their hometown in Gaithersburg, MD.
Over the next, few years the Collective grew and its musical potential became apparent. Although Lo Village was established as the Collective’s first act, the group has gone through different iterations as it has worked to perfect its group dynamics and sound. The most recent iteration came with the addition of powerhouse vocalist Ama, who joined forces with Kayne and Charles to give the group its unique R&B twist. Artist development has and will continue to be the cornerstone of the group’s sound and long term success.
Lo Village’s debut project, “Last Summer” was released in September of 2016 and was met with great reception, with coverage from over 50 blogs including RapNation, Elevator, 2dopeboyz, Dailychiefers, and more. Click here to see more of Lo Village in the press.
Following their debut effort, Lo Village also released a collaborative EP with local artist Dirty Shafi titled, “For The Birds”.