Born and raised in California, Effective is a Hispanic/American rap artist on the rise. Effective has now accumulated one million streams on Spotify, Soundcloud and has previously been published on the front page of Worldstar Hip Hop, where he gained over three million views for his music video, “Can’t Live Without You”. After complications on a record deal, he has continued to make music unsigned. He recently teamed with produced Kace for “Wait A Minute” and dropped an accompanying video from Soul Vision Films that’s sitting at over 60k plays on YouTube, watch it here.