Are you getting frustrated because you are not getting the views or the engagement you need on your blog posts? Maybe you are wondering why your blog isn’t ranking well but you just don’t know what to do about it. Either way, it’s important to know that a lot of business owners face issues like this. If you want to help yourself then all you have to do is take a look below.
Keyword Research
Keywords might not be as important as they once were, but they are a necessary element of SEO. If you can do some basic keyword research then this will help you to uncover your target market and it will also help you to find words that you have a chance of possibly ranking for. Using the Keyword Planner from Google is always a good idea, and it is one of the best ways for you to make sure that you are getting highly relevant keywords that are getting a good amount of searches. Using your favourite keyword research tool will help you to compile a list of the keywords you should be targeting. When you have found some potential phrases, you can then start to find out which ones are going to give you the best chance of getting ranked. If you are having a hard time with your keywords then going with the right SEO agency can be helpful.
On-Page SEO
The most important thing about on-page SEO is that it can help you to get ranked for your chosen keywords. The most important places for you to insert your keywords would be in the title tag, the URL, the header and throughout the content. Again, you need to try and make sure that you target a topic as opposed to a keyword. This is because Google is now great at determining the topic of a page, based on the context. If you operate a dental practice, using keywords that relate to gardening, or something that is not related will work against you.
Choose the Right Format
Research has shown time and time again that certain blog formats have a much higher chance of getting ranked when compared to others. The content types you should be targeting include opinion-forming, authoritative content on current topics and even evidenced content. In other words, blog posts that happen to take the strong side of an issue or blogs that offer a lot of informative content tend to get the most likes and shares. In terms of style, try and solve an issue and break down the content into a digestible format. If you can do this then things will work in your favour.
Word Count
If you aren’t quite sure what word count to go with for your posts then simply try and make sure that you are making them around 500 words per post. You should also make sure that you vary the length of your posts. If your posts are all the same length then this will work against you, so make the majority 500 words, and then throw in some 1000-word posts, or some 5,000-word posts.
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