So many businesses these days only focus on the online aspect of marketing, and in doing so they miss out on some massive opportunities. One of these is going to be Every Door Direct Mail (EDDM) offered by companies like Catdi Printing. There will be a lot of businesses out there who haven’t even heard of this because they have put little to no effort into the more traditional side of their marketing campaign, but this might prove to be a huge mistake.
EDDM allows business owners and companies to send marketing mail to all business and residential addresses in a specified area. Using methods such as this allows your business name to get into the homes, and the offices of everyone without you having to track down specific people to send your marketing content to. This is one of the biggest benefits of EDDM, because a lot of the time with targeted marketing you will miss out on people who would have potentially purchased from your business outside of that demographic.
If you are interested in learning more about this fantastic marketing method, there is an interesting infographic located down below. Included in the document are the advantages and disadvantages of using EDDM for your business, as well as sources of information that you can check if you’re still not convinced. This infographic lays all the cards on the table, showing you the downside as well as the upside, allowing you to have all of the information that you need to make an informed decision going forward as to whether or not this could be right for you.
Infographic Designed By Catdi Printing
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