New Post: 5 Benefits of Effective Radio Advertising

A key to marketing your business is getting the word out about who you are.

Here are several platforms you can use to market yourself:

Print advertisements
Billboards and posters
Online sponsored ads
Radio spots

Let’s explore the last item. Radio is far from over – even in a world of digital media and podcasts.

Here is a screenshot summarizing the average time adults spend listening to the radio each day.

Why not take advantage of that large audience?

5 Benefits of Advertising on the Radio

Here are five benefits of using the radio for your next marketing campaign.

1. Radio has a Large, Targeted Audience

If you want to reach many people at once – radio is the way to go!

Over 83% of people listen to the radio at least once a week. That’s a much higher percentage than the 41% of people who listen to podcasts, making radio still king in the audio world.

Not only is the audience large, but you can target who is listening to your advertisement. For example, playing an ad on a news station in the morning is more likely to reach working adults in business and political industries.

On the other hand, you can reach families by playing an ad on family music stations during school commute hours.

2. Radio is Accessible (Nearly) Everywhere

There are over 15,445 radio stations in the US alone, generating over 10 billion dollars in 2020. The industry is so far-reaching because of the accessibility of radios. They are EVERYWHERE!

You can listen to the radio:

In your car
At the store
During sporting events
Through your home radio
Streaming online
And so many more places!

You can often access radio stations even when you don’t have access to the internet or TV – making it one of the most portable advertising platforms.

3. Radio is More Cost-Effective for Advertising

The advertising rule of seven says a person needs to see (or hear) an advertisement seven times before they make a purchase.

Purchasing seven advertising spots on any platform adds up. But for radio, your advertisement will play multiple times for a single cost – making it more cost-effective than other platforms.

4. Radio Ads are Easier to Produce

Radio ads have a quick turnaround rate for production. A producer can create a simple radio ad within a day or two. Then, radios can run the ad almost immediately.

TV ads are the most complex forms, requiring video and audio editing. On the other hand, radio only needs audio editing – which also makes them cheaper to create.

5. People Relate to Sound More Than Words

Radio advertisements have a more personal connection than the written word. You can affect tone, speed, and background noise when relaying your message. You can also add personality and humor into audio advertisements that the written word can’t.