Skills You Need For A Career In Social Media
Social media careers are exploding, it is fast becoming a sought-after career path for graduates, school leavers, and those looking to retrain. The rapid growth of this career has seen the evolution of the desired skill set and qualifications that prospective social media executives will need to possess. Enjoying scrolling Instagram is no longer the only prerequisite. So, if you are looking to break into the ever-popular and increasingly lucrative career path of social media then here are some of the skills you will need to stand out from the crowd.
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Marketing savvy
A lot of social media careers will be centered around social media marketing and if you want to break into the world of paid social media work then you will need to know a thing or two about marketing, or at least have an understanding of it. Of course, marketing is a huge term that can cover many marketing streams, from print marketing to digital marketing to social media marketing. You may not need to know the nuances of all marketing efforts or even the best way to paid media marketing but you will be expected to have enough marketing know-how to be able to effectively communicate, and market a brand to customers via the medium of social media.
Creativity
If you are working in social media you will need to possess a certain amount of creative flair. Social media campaigns are designed to be eye-catching, the different and to entice and engage customers. Simply resharing the same photos or duplicating repetitive content will soon turn off followers. The most successful social media accounts keep things fresh, inspire users or incentivize them in one way or another. You will have to dip into the imagination bank and keep your creative muscle flexed if you want to stay on trend and keep your social accounts in the public eye.
Customer service skills
Employees working within social media have no doubt noticed the ever-shifting trend of their role. More and more companies and importantly customers are using social media as a means to communicate with each other and to build relationships. In fact, it is projected that social media will become the primary channel for customer support in years to come. There are several reasons for this, firstly customers want instantaneous results. They want to reach out to a company and receive an answer almost immediately, and social media allows them to do this. Secondly, it gives disgruntled customers another channel in which to take their complaints and dissatisfaction. As a result, if you are looking to pursue a career in social media then you will need to familiarize yourself with your inner customer service representative. You will need to be able to communicate in a professional and effective manner to build a strong relationship with customers and potentially be a means of dispute resolution. Being active on social media will inadvertently make you a brand representative so you want to ensure you get it right.
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