For decades, businesses and brand managers relied on public relations and marketing firms to garner attention and gain exposure. While the majority of the time it was found to be successful, times have drastically changed. In this day and age, you need much more than the basics to get your business or brand going, and keep it going. In this new decade, we are seeing a rise in creative agencies. Why? Because creative agencies tend to cover much more than one or two areas of successful business development and management. It’s been proven to be more cost-efficient, and more organized, but let’s dive into the details.
While several creative agencies tend to lean more towards marketing and advertising, many more are covering all bases when it comes to your brand. Several companies offer marketing and advertising, along with design, writing, and public relations services. For example, my company, Lotti Creatives, offers a wide variety of public relations and writing services, like media kits, biographies, proposals, and press releases. We also provide SEO and marketing services, and select design services, such as keyword articles, and link insertions. Also menu, business card, website template, social media ads, and logo designs.
Most creative agencies, like Lotti Creatives, offer a wide range of services that will dot all I’s and cross all T’s for the development and sustainability of your brand. Pretty much, a creative agency is responsible for the management of your brand. All businesses/brands need brand management, this is obvious. Creative agencies can cover all you need under one umbrella, which can also be cost efficient. A business needs marketing, public relations, and design services at some point. Most companies that offer these services only offer one or two, or charge a ridiculous amount because multiple departments of their entity has to be involved. Instead of contracting an advertising, marketing, or public relations agency separately, and having to pay $3,000-5,000 to multiple companies, contract a creative agency and keep it all under one roof, and one fee.
A creative agency covers all bases, simple as that. It’s also much more affordable. Do your research and decide who best fits your needs.
